My CV

Freelance Creative Services

MCW Creative, Remote — November 2021-Present

• Write website content, social media copy, newsletters

• Create branding guidelines including mission and vision, logo usage, typography, color palettes, and other graphic elements

• Collaborate with clients to design and implement responsive web elements

• Implement a creative design strategy, leveraging Adobe Illustrator, resulting in a visually appealing product design

Skills - Web Content Writing, Creative Strategy, Content Management Systems (CMS), Adobe Illustrator 

Special Projects Coordinator, Operations

Siouxland Christian School, Sioux City, Iowa & Remote — January 2021-December 2023

• Wrote website copy, social media content, short video scripts, national grant applications, and email newsletters; utilized writing background to change the style and voice of content to appropriately suit the target audience

• Led and managed the execution of fundraising events serving as primary point of contact for vendors and guests

• Created strategies including multi-channel campaigns and immersive events, increased campus enrollment by 40% in 2 years and prompted the construction of an all-new facility

• Executed promotional campaigns, digital assets, video production, and print materials for fundraising events; cultivated relationships with key donors, resulting in a 20% increase in donations

• Prepared stakeholder briefings, programs, digital portals, and communications for presentation to key stakeholder meetings and events

• Revamped digital identity management through strategic social media planning and regular website updates using Craft CMS

• Collaborated with the Superintendent to plan near-term and long-term local partnership initiatives

• Spearheaded the sourcing of 100+ accreditation documents and development of a secure website portal for accrediting experts, resulting in a streamlined evaluation process for the 2022 Iowa Accreditation Evaluation

Skills - Leadership, Branding & Identity, Event Planning, Digital Marketing, Community Outreach, Craft CMS, Adobe Creative Cloud, Web Content Writing, Graphic Design

Medical Office Marketing Assistant

Vascular & Interventional Specialists of Siouxland, Dakota Dunes, South Dakota — August 2020-January 2021

• Designed social media campaigns utilizing Adobe Creative Cloud and adjusted target audience resulting in a 15% increase in organic reach

• Tasked with designing an all-new website, along with a social media launch to present the new surgery clinic

• Conducted market research to optimize user experience through Craft CMS; increased website traffic

• Collaborated with cross-functional teams to create compelling content, resulting in a 25% increase in local brand awareness

• Migrated and consolidated patient data onto an advanced software platform, improving data accessibility and reducing administrative errors by 30%

• Processed 3,000+ patient portals for streamlined patient/provider communication, leading the input team in the transition to new patient software before the deadline

Skills - Brand Identity, Web Design, Marketing Strategy, Content Management, Microsoft Office, Adobe Creative Cloud

Editor

Edits by Jenni, LLC, Kansas City, Kansas & Remote — May 2018-March 2020

• Reviewed and enhanced grammar and syntax of 50+ college application essays and supplemental writing

Skills - AP Style, MLA Style, APA Style, Writing, Proofreading, Grammar

Recruitment Director; PR & Sponsorship Coordinator

Kappa Alpha Theta, Gamma Psi Chapter — March 2018-October 2018, December 2018-November 2019

• Secured sponsors and entertainment for annual fundraising events supporting CASA of Tarrant County; collaborated with internal and external teams to surpass attendance goals

• Led 150+ members through a formal recruitment process and provided training for future executive board while maintaining compliance with national standards

Skills - Leadership, Public Speaking, Team Management, Graphic Design, Event Production

Retail Associate

Bungalow 29, Okoboji, Iowa — May 2017-August 2017

Skills - Merchandising, Retail, Team Management, Communication, Customer Service