Event Marketing, Event PR
CASA 5K: Benefiting CASA of Tarrant County
Situation
In college, I was elected to be the PR/Marketing Director on the Executive “Run” Team for the 27th Annual CASA 5K Fundraiser.
Task
I was tasked with leading a team and creating the theme/narrative of the 2018 CASA 5K. I was in charge of designs, vendor partnerships, merchandise design, orders, and sales.
Action & Result
I was inspired by Fort Worth’s rich history for this project and decided to lean into the idea of Experience Fort Worth; this led me to create a vintage-inspired postcard design for marketing purposes. Once the idea came to life, I decided that I didn’t want to just have a postcard design — I wanted to create actual postcards to send to alumni and local businesses!
Experience Fort Worth was a way of embracing all that the city had to offer. From restaurants to boutiques to legal firms, we offered local sponsors the opportunity to have immersive advertisements along the route.
Postcard Design
Postcards to Alumni ready for the post office!
Strategic "Save the Date" stickers for football games and tailgates
Merchandise created for fundraiser
Press Release
Social Media Banner
Executive "Run" Team
